Global Survey of Language Services Providers Identifies Patterns Among Translation and Localization Buyer Groups
Summary
About Common Sense Advisory, Inc. Common Sense Advisory, Inc. is a market research firm committed to the objective analysis of the business practices, services, and technology driving translation and interpreting services, localization, and business globalization.### Lowell, MA, September 25, 2009 --( PR.com )-- Common Sense Advisory regularly surveys the buy- and supply-sides of the global translation, localization, and interpreting industry to understand its growth, procurement trends, and profiles.Common Sense Advisory used the data to spot relationships between items such as vendor loyalty and geography, or between vertical market and annual translation budget.In this report, the research firm details the demographic and behavioral characteristics of translation buyers, and tracks the significant links between these attributes.“Targeting Translation Buyers” continues Common Sense Advisory’s research and analysis of industry buyers, and includes:The top six clusters of translation buyers and their key characteristics- A listing of 144 titles of major buyers of translation services- An industry-specific guide to targeting translation buyers- Typical gender and age distribution across industries and title groups- Correlations between industry and vendor relationship length- Detailed information about spending patterns by industry and titles- A breakdown of which industries prefer in-country suppliers- A comparison with the results of Common Sense Advisory’s 2004 report on the same topic, highlighting changes in buyer profiles over the last five yearsCommon Sense Advisory’s senior analyst and lead author of the report, Nataly Kelly, points out, “This report will help LSP sales teams to quickly understand who has decision-making authority in each industry and title group – and who doesn’t.For more information, visit www.commonsenseadvisory.com.### Contact Information Common Sense Advisory Melissa C. Gillespie 978-275-0500 www.commonsenseadvisory.com Click here to view the list of recent Press Releases from Common Sense Advisory Promote Your Business Press Release Pricing Email this page to a friend