Zartico Raises $20M in Series A Funding
Summary
UT-based company using data intelligence, analytics and visualizations to help destination tourism organizations make data-driven strategic and operational decisions, secured $20m in Series A funding. The company intends to use the funds to grow its engineering and product teams, expand its machine learning, AI and predictive capabilities, acquire new proprietary data sets and expand into new markets such as sports venues, airports and municipalities. Led by Sarah Lehman, CEO, Zartico is a destination operating system providing data intelligence, analytics and visualizations to more than 180 Destination Management Organizations (DMOs) nationwide. Zartico, which currently has 61 remote employees – is hiring and anticipates a 70% jump in headcount in the next six months. Zartico has raised a total of $24.5M to date and, since its March 2020 launch, has more than 180 customers.