Case Studies on Website A/B Testing | Loop11
Summary
This information is a vital step in their goal, and that’s why the company decided to go for an A/B test on their form and created a new version that received more submissions. This experiment continued for about two weeks, and it was found that by just making this small change, conversions went up by 17.63 %, and calls for replacing phones with a different color decreased significantly. Ubisoft decided to go for A/B testing by completely revamping the page, reducing the up-down scroll, and simplifying the entire buying process. Houseparty wanted to improve the onboarding funnel and how users are prompted to add their close friends via push notifications. With so much competition, designing a high-converting website is challenging, but A/B testing makes the task a bit easier by providing data-driven insights.