Norwest Venture Partners Invests in Face Reality Skincare
Summary
Face Reality Skincare has received an investment from Norwest Venture Partners to accelerate growth, scale operations and boost product innovation for its personalized, prescription-free acne care solutions. (Face Reality works with licensed estheticians across the country, who receive training and become certified in the companys proven protocol for treating acne.) Details of the transaction were not disclosed.Sonya Brown, Norwest general partner and co-head of the firms equity growth team, will join the brands board of directors. "Our partnership with Norwest allows us to increase support of our current channels, especially for our estheticians, and at the same time, continue to deliver the innovative new products our customers have come to love," said Jeremy Soine, CEO of Face Reality. ""With Jeremy as CEO since 2020, weve been able to bring my vision of successfully partnering with estheticians and empowering our community to life," said brand co-founder Laura Cooksey.