Grade and Optimize Your Pharmacys Image
Summary
Visual merchandising plays a key role in influencing that unconscious behavior and helps create customer value by making the shopper journey efficient, unique and memorable. Banish flickering lights and replace them with attractive options that are not only pleasing to the eye but highlight product placement. Signage tells your customers where things are, what the current specials are, if you are promoting vaccines, if you have a big event coming up, and more. As we mentioned before, your team should be greeting customers as they enter the store, be knowledgeable about products and maintain a pleasant, friendly atmosphere. For more on how to do that, you can watch our CLIMB broadcast from September for a breakdown of visual merchandising, consumer behaviors and determining ROI in your pharmacy.
