Banks Expand Mobile Personalization and Align Mobile App and Web Channels
Summary
Keynova Group, the principal competitive intelligence source for digital financial services firms, today announced the results of the Q3 2022 edition of its semi-annual Mobile Banker Scorecard. “Spending, budgeting and cash flow evaluation are on the minds of many consumers, and banks are rolling out easier to use, more relevant mobile tools to address these needs," said Susan Foulds, Keynova Groups Managing Director. BMO Harris, Fifth Third, Truist, and U.S. Bank stand out by supporting several best practices on their dashboards, such as quick links to transfers, payments, and statements and displaying credit scores or savings goal progress. Also affording mobile banking app users the opportunity to customize their dashboards to readily select navigation to their most frequent actions and specific account information via links or tiles continues to trend. Keynova Group’s Scorecards have served as the go-to source for leading financial services firms to obtain reliable competitive intelligence and actionable insights since 1999.