Could Neglecting Sound Design Be Ruining Your UX Success? | Loop11
Summary
After 90% of smart marketers claimed that personalisation was the future, UX designers are quickly addressing increasing demands by creating tailored experiences that speak to their demographic, while prioritising accessibility and ease of use for a diverse audience. In fact, the latest stats from McKinsey reveal that prioritising both personalisation and user accessibility within a UX campaign yields a 20% increase in consumer satisfaction rates while boosting sale conversions by 10-15%. Taking audits of consumer engagement, purchase history and market trends, UX designers can craft an experience that speaks to their demographic’s values, interests and gratifications, making them much less likely to bounce. Using a mixture of feedback and haptics, UX designers can now inform and influence their audience in an unobtrusive way, using sounds to guide them across a webpage naturally accompanying visual stimulation. From preventing errors using feedback sound to streamlining navigation, gliding and drawing attention to important site copy, many designers forget that these steps are not only accomplished using visual guidance.
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