Can backwards be bold for brands?

▤ Summary

The pandemic has got Aussies feeling nostalgic for the past. Is it a bold choice for your brand to tap into this desire? According to the Australian Bureau of Statistics, in 2021, 365,480 new businesses were registered. As anyone who has attempted to start a new business will tell you, landing an identity is hard. The need for logos to work better in digital channels has made originality and distinctiveness even harder.

▦ Linked Companies