How to Do Better, Lazier Keyword Research
Summary
This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted. I know this, because I have made this (mistaken) assumption many times as a senior SEO, and was on the receiving end of that “grunt work” early in my career. Why not save ourselves an absolute shit ton of time, and greatly simplify our analysis, by just capturing the few main keywords for each unique intent we wish to target? If you use a popular SEO suite — preferably Moz Pro, of course, but it’s not just us — this data is very likely already baked into any suggestions you’ve downloaded. Again, this doesn’t have to be a massive ordeal, though, many tools, including Moz Pro, will give you CTR estimates for your keywords.