The importance of adoption in digital transformation
Summary
Simply understanding the benefits of technology at an organizational or business unit level may sometimes not be enough to motivate users to embrace change. Whatever the message or audience, clear and open communication is essential in reinforcing the unique ways in which digital transformation benefits different individuals and parts of the business. In fact, 63 percent of executives surveyed by Harvard Business Review ranked cultural challenges as the biggest impediment to their transformation efforts. Gartner research suggests, for example, that in cases where cloud transformation initiatives don’t deliver the business results expected, the gap between the initiatives and the results “are often pointers to cloud adoption challenges that need attention.” Organisations must go beyond just training user on tools and features, to addressing any resistance to change by highlighting the real value these tools bring to users. User training will always be more valuable if it’s paired with targeted engagement initiatives to highlight how a technology supports existing business, not to mention personal, needs.
