6 Reasons Why Community Is the Most Important Part of Your Product

▤ Summary

But Id argue that in the last decade, the barrier to entry for SaaS has gotten so low that technology and features are largely commoditized. If theres a ready-made population of potential admins or users that are easy to hire, it makes your sale that much easier to close. As an example, we invest time and money in growing the number of professionals in the world that are certified to manage Gainsight. The goal of the program is to train new parents returning to work in India on managing Gainsight, thereby increasing the talent pool there. On the flip side, the existence of a vendor community helps the customer a great deal from an employers perspective.

▦ Linked Companies

Gainsight

$100M to $250M

Aptrinsic

$1M to $5M