How dating app Filteroff got a $2 million investment from beer maker AB InBev's venture arm
Summary
Its a chance for the brewer to get back into in-person events as pandemic restrictions ease.AB InBev is known for beer brands such as Bud Light, Stella Artois, and Hoegaarden. "Theyre looking for detailed, meaningful connections" and are "very tired of swipe apps," he added, referring to options like Tinder and Bumble.AB InBev did not respond to an Insider request for comment on the investment before publication.After Insider published the story, an ZX Ventures spokesperson said: "Over the past year we have invested in several early-stage companies, including startups shaping the future of socialization. "Filteroffs own events with AB InBev this year have included a July Great Gatsby-themed meetup for singles that featured drinks from Stella Artois. And in April, Filteroff worked with Seattle-based Elysian Brewing, another AB brand, to create a 4/20 party at a Manhattan restaurant. "An investment in a new wave of socializationSchleien said the investment and event partnerships with AB InBev came about through a Slack group that he manages for tech workers in New York City.At the time, Schleien was working full time at Johnson & Johnson, and was growing Filteroff as a side hustle with Brian Weinreich, his cofounder.Schleien and Weinreich got a meeting with ZX Ventures after an employee who was also a member of Schleiens Slack group reached out to them.