WPP acquires ecommerce consultancy Newcraft
Summary
The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe. Mark Read, CEO of WPP, said: “With consumer behaviours and use of new ecommerce channels continuing to change at a rapid pace, brands need innovative solutions to reach customers and new audiences. Combining our digital acceleration capabilities with Wunderman Thompson’s market-leading commerce expertise will undoubtedly lead to amazing opportunities for both our people and clients.” WPP is the creative transformation company. Combining transformation strategy at C–level with digital acceleration capabilities at operating level to deliver tangible business results to blue-chip clients. We combine broad industry knowledge with our intense digital expertise to deliver added value to our clients and to create an inspiring environment for our strategy, commerce, data and crm teams.