Ecommerce brand Motatos lands €38 million to tackle growing food waste problem
Summary
Disrupting the ecommerce market in order to encourage more sustainable consumption, and empower consumers with an easy and more accessible way to address food waste, Motatos has developed a simple solution and is growing fast. Motatos sells groceries online, helping the big producers of FMCG offload surplus inventory, thus reducing waste in the value chain and also giving these businesses a sustainable income. Karl Andersson, CEO and Founder, said: “Taking care of the resources let into production – for the climate’s and the consumer wallet’s sake is not only common sense, but is really very urgent. Ultimately, this injection of capital allows us to accelerate the sustainable shift in the food and retail sectors in major European markets.” Motatos is one of the fastest growing scaleups in the Nordics and launched into the UK earlier this year. To lead the development going forward, Motatos founder and CEO Karl Andersson is accompanied by former COO Peter Beckius who since June has been appointed Co-CEO.