Modern Campus Transforms Student Communication, Propelling Enrollment and Credential Completion in the Non-Traditional Higher Education Space
Summary
The connection between Modern Campus’ continuing education and conversational text messaging solutions is designed to transform student communication in the non-traditional space by propelling enrollment and credential completion.The Modern Campus Signal Vine + Lumens SMS Connector will create an automated flow of data between the two solutions for timely and effective learner communication. This is the first in a series of connectors Modern Campus will launch to help colleges and universities efficiently communicate with key demographics of students through conversational text messaging.Through the pandemic—and against the backdrop of a higher education industry in crisis—continuing education (CE) and workforce development units have evolved and gained prominence within their institutions. With this expanded scope, program staff need to engage learners in more meaningful and impactful ways.Its clear that the work of continuing and workforce education units is more important than ever. By leveraging the core functionality of Modern Campus Signal Vine, staff efficiency increases as inbound requests are automatically triaged. Common questions receive pre-defined responses while more complex requests are routed directly to staff for specific follow-up.The Modern Campus Signal Vine + Lumens SMS Connector:· Enables staff to leverage AI-based Blended Messaging® to build long-term engagement with targeted learner demographics so the right students receive the right messages at the exact right time.· Connects learners with critical support, leading to increased retention, degree and certification completion, and re-enrollment rates.· Streamlines the transfer of data between Signal Vine and Lumens, driving efficient and effective engagement campaigns.“Building connections between our Modern Campus solutions helps build the kind of ecosystem today’s higher education institutions need,” said Modern Campus Chief Product Officer Reuben Pressman.
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