Is TikTok Going to Replace Google?
Summary
However, these are slightly more worrying on TikTok because it has an unprecedented potential for virality, and a large, young user base, who are more easily influenced during content discovery than during active search. Its when the user is scrolling through the app, passively hoping to find entertainment, financial advice, recipe ideas, or a new favorite beauty product. This is the key to understanding TikTok’s rise as a search engine: This positive content discovery experience has earned the users’ trust. Over a decade ago, the online advertising industry started to worry about a decrease in the CTR of their display ads. An omnichannel SEO strategy will let you interact with your users beyond your own domain, and it can help your brand take up more real estate in the SERPs.
