Sexual Wellness Brand MyMuse Raises 9 5 Cr In Seed Round Led By Saama Capital
Summary
Direct-to-consumer (D2C) sexual wellness and bedroom essentials startup MyMuse has completed its seed round of funding, taking the total amount raised to $1.2 million. 12 prominent angels have also joined the cap table over the 2 rounds of funding, including Mohit and Malika Sadaani (Moms Co.) and Varun Sadana (Supertails, Licious). They are passionate about the importance of brand love and mission and this is exemplified by the overwhelmingly positive response from customers, said Ash Lilani, Managing Partner at Saama Capital.Anushka and Sahil have built a talented team choosing to keep a lot of the key brand-related functions inhouse to deliver high-quality and unique engagement. Their innovative methods, hands-on approach, and desire to mentor have attracted top talent and brought the best out of their people, said Manu Chandra, Managing Partner at Sauce VC.According to Anushka Gupta, Co-Founder, As Indians, weve grown up in environments where the topic of intimacy has been swept under the rug, and products for the bedroom are hidden in brown-paper bags. Our fundamental message is that intimacy is a universal and integral part of life, so products for this area deserve attention.Co-Founder Sahil Gupta adds, We feel that brands today have a responsibility to help educate and bring about positive change thats why weve focused our efforts equally on building informative & relatable content.