Anyword Copywriting Software Offers Secret Weapon to Optimize Landing Pages
Summary
Founded in 2013, Anyword uses artificial intelligence and machine learning to create a marketing copy generator tool. The platform leverages multiple databases and analytics from $250 million in actual advertising spots to generate text guaranteed to resonate with both specific use cases and audiences. It takes existing assets from the businesss website and applies Anywords data to generate compelling copy to use on the landing page. Once the campaign is active, Anyword also generates analytics on how each variation is affecting conversion rates, providing valuable, real-time insights for the professional marketer. Based in New York, Anyword was founded in 2013, and in its most recent Series B funding round, secured $21 million led by Innovation Endeavors.
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