What is SMS: Types, features & benefits | Exotel

▤ Summary

Started as a personal communication channel a few decades ago, SMS has recently transformed into a potent marketing medium. In India, where only of the population owns a smartphone, SMSes are a simple, efficient, and cost-effective way to reach a broad audience. (Source: Gartner) This means the chances of your message reaching a customer, be it promotional or transactional, are extremely high. By monitoring these metrics, you can improve your SMS campaign’s success and strengthen your user database for better segmentation and targeting. Bulk SMS sending has limited barriers, thus eliminating the need for additional tools to improve deliverability.

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Exotel

$10M to $25M