Shotfarms Rich Media Management and Hosting for Ecommerce Eliminates Manual Image Workflow
Summary
“Our hosting package automates every one of those processes.” One such powerful feature is a Thumbnail Factory that allows users to create as many different sizes of an image as necessary for their website and pushes them directly to the site’s ftp.A forthcoming enhancement will also allow consumers to rate images for usefulness, generating critical feedback for both retailers and manufacturers about how best to photograph and feature products for eCommerce.Studies of the rich media industry have found alternate views, images of different color options and 360-spin to be the three most important features driving a purchase decision.“Manufacturers are supplying more, higher quality images—spin photography, in particular—and retailers are finding themselves in need of a cost-effective way to showcase that visual information to their customers,” said Mike Lapchick, founder and CEO of shotfarm.“Manufacturers are supplying more, higher quality images—spin photography, in particular—and retailers are finding themselves in need of a cost-effective way to showcase that visual information to their customers,” said Mike Lapchick, founder and CEO of shotfarm.