How to Prepare Your Pharmacy for Back-to-School Season
Summary
Even if you’re not churning a huge profit from these items, you can still generate new foot traffic into your pharmacy, build brand recognition and foster customer loyalty! Even if you don’t partner with a specific school or teacher, you can still create bundles or promotions for popular back-to-school items to make the buying process easier and more desirable for your customers. RMS CEO, Brad Jones, gave a great presentation at DiversifyRx’s Pharmacy Profit Summit earlier this month on how to design your front end to maximize your effectiveness. You could design the most amazing displays with the best branding and marketing strategy known to mankind – but there will inevitably be shoppers who simply don’t have time to organically find and shop your store in person. Big box stores like Walmart and Target roll out massive campaigns for back-to-school shopping, and their curbside pickup and delivery options make the buying process highly desirable to busy shoppers.
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