DrivenIQ Raises $15 Million in Series A Funding Backed by Capstone Technologies Group, Inc.
Summary
Founded by industry veteran Albert Thompson, DrivenIQ specializes in helping brands unify, collect, normalize and ingest consumer data - easily and seamlessly - to better engage with their ideal customers. “DrivenIQ’s robust and impressive technology stack helps brands build, own and store audience data in a way that is meaningful to their business use cases. The DrivenID™ Identity Graph organizes, connects, unifies and analyzes online and offline consumer & behavior data for more than 14 billion customer records identifying over 230+ million U.S. households. Working in tandem with VisitIQ™, Identity Graph gives brands & marketers the most comprehensive 360-degree real-time audience view, ushering in the future of “people-based” data-driven strategies. Thompson says the company’s partnership with Capstone Technologies helps DrivenIQ continue to fill significant voids in the Customer Data Platform Market - one that is expected to reach $15 billion by 2026.