Musk unveils record price hike for Teslas unfinished self-driving software
Summary
This time he is aligning the price hike with the wide rollout of his FSD Beta version 10.69.2, which he touted on Sunday as a “big step forward” towards an eventual date in the future when his cars are expected to drive unsupervised. The announcement, which comes days before investors may take profits on bullish bets placed ahead of Thursday’s three-for-one stock split, is the latest sign of inflation making Tesla less affordable for the broader public. Musk employs delayed gratification to great effect, with customers eagerly looking forward to each new improvement that comes with a software upgrade for a product they already bought—stretching out the purchase experience as owners scour release notes for each change like an Easter egg hunt. The U.S. National Highway Traffic Safety under the Biden administration has departed from its laissez-faire approach to regulating the technology and recently issued a warning to Tesla that its FSD feature is on probation. “NHTSA must use its safety recall authority to order that the FSD technology be removed in every Tesla,” urged veteran consumer safety advocate Ralph Nader earlier this month, calling Musk’s planned widespread rollout “one of the most dangerous and irresponsible actions by a car company in decades.” YouTube later took down videos posted by two social media influencers that involved potentially putting real children in danger as part of a bizarre attempt to prove the system is so advanced it can recognize the difference between kids crossing a street and dummies.
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