Super important PR tactics that B2B startups need to know
Summary
A consistent presence in the right trade or industry publications – whether by writing guest posts or just offering quotes – is one of the best ways to position yourself as a thought leader. Keep in mind that if you are writing an opinion piece or guest post, you’ll need a bit of patience after submitting it to an editor. Content such as studies, whitepapers, and ebooks with fresh insights or data about your industry don’t have to live only on your website. By focusing your pitching efforts on media outlets important to your industry, you can increase your chances of securing coverage and getting in front of a relevant audience. Just make sure your pitch communicates that you’ve done your research: you understand the publication’s audience, what that journalist typically writes about, and that you are genuinely trying to provide something of value to their readers.