How William Penn is scripting success and other top stories of the week
Summary
Talking to SMBStory, Nikhil Ranjan, founder of Bengaluru-based William Penn, says that this acquisition—considered to be one of the biggest in the premium writing instrument industry— is pegged at around Rs 450 crore. “This is a proud moment for us as we take over Sheaffer’s manufacturing, marketing, and retailing across 75 countries including USA, UK, Mexico, Malaysia, Thailand, South Africa, Japan, and India. The acquisition comprises the brand’s complete product portfolio and licences, including premium pens, journals, and gift sets,” Nikhil tells SMBStory. Kirorimal, who was nicknamed Kuremal by his family members and others, would come to Delhi from his village in Haryana during the peak summer months beginning in March to sell kulfi, an Indian ice cream, in the most basic of all stalls. From serving at parties of Bollywood celebrities like Amitabh Bachchan to Rashtrapati Bhavan and overseas weddings, Kuremal has survived the competition over the years to become the brand that it is today.