Bravo Sierra just raised a $17 million Series B to fund its Walmart rollout. Check out the 15-slide pitch deck the personal-care brand used to persuade investors.
Summary
See the 15-slide pitch deck the brand used to secure its $17 million Series B.The mens personal-care brand Bravo Sierra raised a Series B funding round worth $17 million, the company said on Thursday.The round was led by the investment-advisory firm The Merchant Club. The brands deodorant, soap, and other personal-care products are designed with members of the US military in mind. "You turn around, and you ask pretty much anybody if they know someone who served it could be a grandparent, it could be a cousin, or it could be a buddy," Guilbert told Insider. Danone Manifesto Ventures acquired a majority stake in Harmless Harvest last year.Bravo Sierras products are already stocked at Target and on Amazon alongside mens brands like Old Spice and Axe. Its goal is to use its Series B to fund the Walmart expansion and develop products, Guilbert said.Startups in all industries, from tech to beauty, have faced a tough fundraising landscape in 2022 as worries about a recession and inflation make investors more hesitant to back early-stage brands.About 75% of Bravo Sierras latest funding round came from existing investors, Guilbert said, though The Merchant Club, which led the round, was a new backer.Despite the tough market, Bravo Sierra was able to raise new funding from its prior investors by pitching based on its performance to date, including that around sales earlier in the pandemic and its adjustment to privacy changes to Apples iPhone.Bravo Sierra would not disclose sales numbers.