BDA Advises Shanghai Jinjia Technology on Series a Capital Raise
Summary
Terms of the transaction were not disclosed.Jinjia is a leading cosmetics company, which develops and markets an array of successful direct-to-consumer (“DTC”) beauty brands in China, including notably Kimtrue, Everbab and Oncur. With the additional support from our investors, we hope to further strengthen our R&D capability, expand the product portfolio, and complete an omni-channel network via offline footprint expansion.”Anthony Siu, Partner, Co-Head of Shanghai, BDA, said: “Were delighted to have advised Jinjia on its successful fund raise. Jinjia impressed investors not only by rapid revenue growth, but also strong profitability, rare for an emerging Chinese beauty brand.”BDA deal teamAnthony Siu, Partner, Co-Head of ShanghaiLilian Gu, Director, ShanghaiVivian Ren, Managing Director, ShanghaiFengnu Ge, Vice President, ShanghaiCasey Tian, Vice President, ShanghaiSiyu Huang, Analyst, ShanghaiRebecca Gao, Analyst, ShanghaiAbout Shanghai JinjiaShanghai Jinjia is a leading cosmetics company that develops and markets an array of successful direct-to-consumer (“DTC”) beauty brands in China, including Kimture, Everbab and Oncur. The Company started as a leading Taobao Partner (TP) that provides imported, Instagram beauty brands a one-stop solution to manage their e-commerce in China. We provide global reach with our teams in New York and London, and true regional depth through our seven Asian offices in Mumbai, Singapore, Ho Chi Minh City, Hong Kong, Shanghai, Seoul, and Tokyo.