SpokenLayer Selects Sounder for Third-Party Brand Safety Verification for Spoken Word Audio Advertisers
Summary
Sounder’s brand safety solution will enable advertisers to purchase media across SpokenLayer’s large audio portfolio, including shows produced for Condé Nast,, Hearst, The Economist, Time and Dotdash Meredith. “We’re thrilled to be providing a trusted, third-party brand safety solution for SpokenLayer’s publisher and advertiser partners, increasing the value of their audio content,” Sounder CEO and Co-founder Kal Amin said. “The types of publishers we work with, coupled with the fact that all of our audio is scripted, means that SpokenLayer content has always been incredibly brand safe., However, we wanted to also have a third-party, tech-driven solution for verification that can give advertisers added peace of mind. Founded in 2019 by former Google and Spotify executives, Sounder builds advanced speech recognition technology and AI/ML models that enable media publishers to better monetize their content catalog. The company works with some of the worlds most recognizable media companies and advertisers such as Condé Nast, the Wall Street Journal, General Mills, Dotdash Meredith, American Express, Hearst, The Economist and State Farm to give their brands a sonic identity utilizing short form, digital audio.