Fivestar Launches Sports Highlight Rating App, Signs Six Pro Athletes as Brand Ambassadors
Summary
Employing unique algorithms to calculate both athlete and fan ratings, the Fivestar App provides a comment-free environment for users to curate sports highlights, while contributing and receiving productive feedback. “The Fivestar App tackles these challenges with a unique rating system that elevates sports highlights in a supportive, interactive space, while leveling the playing field for athletes to get recognized regardless of their sport, level of play, or location.” The Fivestar App has already signed several pro athletes to serve as brand ambassadors, including lacrosse stars Kyle Harrison, Trevor Baptiste, and Kylie Ohlmiller; skateboarders Ryan Decenzo and Deon Harris; and women’s basketball pro, Angel McCoughtry. The Fivestar App uses the power of machine learning and its proprietary algorithms to identify and eliminate problematic users, bots, and non-sports content. Future app updates will include gamification and a points system that tracks engagements and rewards users with Fivestar Coins, which can be used to purchase gear, and gain access to events and exclusive content. While highlights from all sports will be added to the Fivestar App regularly, its initial focus is on content from lacrosse, basketball, football, skateboarding, soccer, and volleyball.
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