Japonesque Acquires Barefoot Scientist
Summary
Japonesque, in partnership with Topspin Consumer Partners, acquired the Barefoot Scientist brand. The acquisition reflects Japonesque’s continued investment in the fast growing, premium at-home beauty care space. Established in January 2019 by Dana Ward, Founder & President, Barefoot Scientist offers a wide range of foot care treatments and tools which have expanded distribution across national retailers in addition to driving strong sales online. The brand was originally founded by Paula Forberg Beritzhoff who was inspired by Japanese makeup artists in Kabuki theater and later developed by Karen McKay. Topspin Consumer Partners invested in Japonesque in September 2019 and has worked closely with the team to expand the business organically and via acquisition.