Bayer launches digital platform for sustainable farming
Summary
Today, Bayer announced the launch of ForGround, a farmer-first digital platform that will transform the way farms of all sizes can more easily make the transition to sustainable agricultural practices. “We know that better harvests and a better future start with healthy soils and investing in farmers success – and believe that the ForGround platform will help them make the transition to more sustainable practices – and ensure agriculture is part of the climate solution.” Through ForGround, Bayer will assist enrolled farmers to implement and manage practices that can help provide benefits to their land such as improved soil health, increased water availability, fewer inputs, increased weather resiliency, and less soil erosion, as well as the opportunity to generate incremental revenue by connecting them with programs like Bayer Carbon. The available benefits at launch are: •Best-in-class practice transition support with agronomic support, evidence-based field studies & trials, curated content & events, like-minded community and trusted network of leading experts •Connection to potential new revenue streams for adopting these new practices (i.e., Bayer Carbon Program) •Reduced transition cost barriers, including incentives and rewards such as a free subscription to Climate FieldView Plus7 (Climate FieldView is Bayer’s industry-leading digital farming app, allowing even deeper understanding of farmers’ fields) This platform enables farmers to participate in this increasingly transparent supply chain where consumers are interested in knowing how their food is produced. ForGround participating companies can take advantage of a suite of digital applications powered by Climate FieldView to define and offer incentive programs that allow them to achieve their sustainability goals. ForGround digital platform is now live and available for farmers and companies in the United States and will be globally expanded in the near future.