The pitch deck worth $2 million: how Chartmetric did it
Summary
Chartmetric provides robust data, powerful visualizations, in-depth insights, unique tools, and rockstar customer service to help the music industry make smarter and faster choices. Cycles are fast paced with a short time between releasesFollowing the opportunity overview, the next slide serves perhaps the most important role in the pitch: explaining how Chartmetric works. The purpose of the solution/product section which is sometimes broken into sub-slides for features & benefits is to clearly and concisely explain the idea (how the product solves the problem and how it different from the competition). One useful exercise for formulating a solution statement is to explain the product in terms your grandmother would understand.Chartmetric doesnt rely on any glittery visuals to present their solution opting instead for a simple two-sentence statement slide.This is followed by a feature overview slide which breaks down the Chartmetric platform in a simple four-prong icon diagram:Using extremely succinct text (under 50 characters even for subtitles) helps keep this slide focused on the key benefits avoiding the common pitfall that many pitch decks features slides fall into, by diving too-deep into the technical feature set.The market slide of the pitch deck should paint the picture of a growing & timely opportunity, with key metrics including current market size, predicted market growth, market potential, demography, and competition. Citing trustworthy market intelligence firms (rather than blogs or news publications) demonstrates business acumen and subject area expertise.The music industry is expected to earn $21.6 billion in global revenue in 2020 according to Chartmetric between record labels, independent artists, and tour promoters and venues, there are hundreds of thousands of untapped clients for their business:Chartmetric breaks this down further by dividing their customer segments into four primary categories.
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