Marketing Management Analytics Reports Record Growth of 61% in First Half of 2012
Summary
Wilton, CT, September 07, 2012 --( Over the past 18 months, MMA has developed innovative analytic capabilities that provide greater visibility and insight into consumers’ propensity to respond to emerging media and price and promotion stimuli.“We are pleased with our ability to consistently meet and exceed our clients’ expectations in identifying, creating and implementing high-value solutions that drive top- and bottom-line results, particularly in the retail, restaurant and consumer products sectors,” said Cummings.“The MMA data and modeling platforms that support marketing mix and pricing provide a rich foundation for helping our clients with their forecasting needs,” said Cummings.Wilton, CT, September 07, 2012 --( PR.com )-- Marketing Management Analytics, (MMA), a leader for the past 22 years in helping companies plan, execute, forecast and optimize their brand portfolios, marketing, pricing and product innovation investments, today announced continued record revenue growth of 61% in the first half of 2012, following a record increase of 32% in 2011.Over the past 18 months, MMA has developed innovative analytic capabilities that provide greater visibility and insight into consumers’ propensity to respond to emerging media and price and promotion stimuli.These capabilities have been integrated within MMA’s marketing mix modeling and strategic pricing solutions, enabling its clients to better pinpoint and make optimal marketing allocation and pricing investment decisions to generate higher sales and improved ROI on their margins.MMA has also made significant and leading enhancements to its global delivery, development and operations teams, more than doubling its delivery headcount since last year while creating and integrating industry best practices focused on quality assurance.Pat Cummings, CEO of MMA, attributed the strong revenue growth to new and existing clients alike and cited gains across multiple industries as the company’s marketing analytics offerings continue to gain traction.“We are pleased with our ability to consistently meet and exceed our clients’ expectations in identifying, creating and implementing high-value solutions that drive top- and bottom-line results, particularly in the retail, restaurant and consumer products sectors,” said Cummings.