Intel finally takes the hint on software optimization

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In a quest to deliver better application performance and greater efficiency, many software and hardware vendors are turning to custom silicon to achieve their goals. Here, Rader says Intels more than 20,000 software engineers can help their ISV partners get more out of their silicon, and ultimately deliver better performance and efficiency to their end customers. Raders argument essentially boils to down this: software vendors arent optimizing their platforms to take full advantage of the silicon, let alone the litany of specialized accelerators now flooding the market. • Why the end of Optane is bad news for all IT • Chinas 7nm chip surprise reveals more than Beijing might like • Too little, too late: Intels legacy is eroding "Weve worked with software vendors that werent taking advantage of some very simple things that are part of our CPU architecture," he said. Nvidia in particular has not only expanded its hardware portfolio to include GPUs, CPUs, and networking, the company has built out an expansive software library with the express purpose of making it easier for customers to employ its tech in a variety of HPC, data visualization, graphics, and AI/ML workloads.

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