Cloud 9 Software Acquires ToothFairy
Summary
Cloud 9 Software, an Atlanta, GA-based provider of cloud-based practice management systems for orthodontists, pediatric dentists, and dental/orthodontic service organizations, acquired ToothFairy LP, a provider of a Customer Experience Management (CXM) software designed for the orthodontic industry. Led by Trude Henderson, founder, who has also joined Cloud 9 in the role of Director, Practice Growth Strategy, ToothFairy helps orthodontists optimize their sales pipeline and maximize returns by leveraging the personal insights of potential patients and best practices from other industries. Led by CEO Mike Ressel, Cloud 9 Software is a browser-based practice management platform for orthodontics, pediatric dentistry, Orthodontic Service Organizations, and Dental Service Organizations. The company currently serves more than 2,000 locations with millions of patients combined. Cloud 9 customers will be able to add the new service to take advantage of the CXM tools that enable practices to shorten the learning curve for new treatment coordinators, increase sales velocity, remove pipeline roadblocks, and prevent lost sale opportunities.