Marin Software Incorporateds (MRIN) CEO Chris Lien on Q2 2022 Results - Earnings Call Transcript
Summary
And I’m pleased to share that given the encouraging customer feedback that we have received, we are increasing our investment in marketing activities across the rest of this year to bring MarinOne to the attention of more brands and their agencies. But our view is that on a relative basis, brands will return to digital advertising and the channels that can be managed via our MarinOne platform, given the performance-oriented nature of the spending to drive revenue and customer acquisition. With 1 billion monthly active users globally, TikTok provides brands the opportunity to connect authentically with highly engaged and passionate consumers through the power of shared experience. Marin benefits as consumer spend increasing time online and ad dollars follow them, creating more need for brands to measure, manage and optimize these investments to acquire customers and drive revenue outcomes. Our non-GAAP operating expenses increased approximately 8% as compared to the second quarter of 2021, primarily as a result of strategic investments that we are making in our sales and marketing and product development activities, along with slightly higher professional fees.