Editors Desk: Apples back-to-school tech cycle examined
Summary
The September event is highly anticipated across the tech world, and this year should feature the iPhone 14 (opens in new tab) as the cornerstone of the keynote presentation. News from the company is typically much quieter, much like how the hustle and bustle of everyday life slow down when students are on summer break. It jumps on the opportunity to take advantage of back-to-school excitement before the long, cold (up here in Canada anyway) winter lulls people into a sort of hibernation. Usually, there arent many product releases (but weve previously gotten some goodies in November), but as the winter holidays roll around, Apple will have some great deals. A minimal upgrade to the Apple TV and a quick processor update to the baseline iPad are all appetizers to get you looking forward to the end of the school year.