2022 Media & Entertainment Industry Outlook
Summary
In 2021, the media and entertainment industry saw continued changes from technological progress, evolving generational behaviors, and ongoing impacts from the global pandemic. The media and entertainment industry, embedded in the business of imagination, is riding a wave of tremendous opportunity amid the turbulence that attends times of significant change like the one we’re in. • In-person entertainment—as well as the businesses and venues that rely on it—will face greater pressure to go beyond simply bringing people out of their pandemic cocoons by evolving and differentiating itself from the living room. • Social media, the largest digital aggregator of humanity, will find itself at a turning point, moving to build out the next generation of retail shopping. They’ll also lead to more digital product innovation, greater empowerment for their creators, and a fuller realization of the grand ambitions for blockchain, cryptocurrency, and the decentralized web.