Half of Gen Z Students Question Whether College is a Worthwhile Investment According to New Research from Modern Campus and Ruffalo Noel Levitz
This is according to Serving the Virtual Consumer: Exceeding High School Student Expectations in 2022, a study developed by Modern Campus and based on research conducted in partnership with Ruffalo Noel Levitz (RNL).It explores the expectations, questions and doubts high school students across the United States face when preparing for college—and how these factors influence their decision to choose a college.What’s clear is that Gen Z students prioritize return on their investment when exploring college or university pathways. The study found that college and university websites are students’ primary sources for research.“This is a generation of true digital natives; they think and live online,” said Brian Kibby, chief executive officer at Modern Campus. Similarly, 10th graders are more interested in college rankings than any other age group.To explore Serving the Virtual Consumer: Exceeding High School Student Expectations in 2022 in greater detail, visit: https://resources.moderncampus.com/serving-virtual-consumer.Report Methodology/Respondent ProfileBetween the middle of January to the end of February of 2022, high school students from all over the U.S. were invited to participate by PLEXUSS. The firm serves more than 1,900 colleges and universities through data-driven solutions focused on the entire lifecycle of enrollment and fundraising, assuring students find the right program, graduate on time, secure their first job in their chosen field, and give back to support the next generation. With a deep knowledge of the industry, RNL provides institutions the ability to scale their efforts by tapping into a community of support and resources.
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