The Best Email Marketing Software for 2022
Summary
Theres some perception in the market that email is becoming outdated, and that its being replaced by new channels such as social media, chat, SMS, web landing pages, and even the metaverse. The best services offer a combination of self-serve help resources, such as FAQs and articles you can read to find your answers, and live support via chat or phone when you cant solve an issue yourself. The designer should be able to provide a preview of how your email looks in a responsive format, meaning the HTML correctly sizes images and other elements depending on the device used to view them. Follow that plan, and youll quickly build a journey that might start with a welcome email post-purchase and gradually drill down to more targeted offers as your relationship with that customer grows. All of the services covered in this roundup offer some level of tracking, whether its simple open and click-rate data, color-coded charts and statistics, or even integration with Google Analytics.