Emitrr raises $4M to expand automation offerings – TechCrunch
Summary
Oberoi said that people in many markets, including the U.S., Australia and Canada, still prefer to use SMSs over any third-party offerings, but added that its within reach for the startup to quickly adopt WhatsApp or any other instant messaging service onto the platform.Our platform can be used by any local business in the world, he said. Companies including Weave and Podium operate in the same space and are targeting small businesses.Oberoi claimed that Emitrr has a cost advantage over the competition and can identify many problems that its key competitors are not solving in the market. Primarily, its the product and support which is where we can take away customers from Weave and Podium, he said.With the fresh funding, Emitrr is planning to deepen the platform to expand its range of automation and solve 15 to 20 problems for small businesses. The ability to maintain high service standards at low to no human touch, in the background of expensive labor, is a key problem waiting to be solved. The founders have unique insights on the space and have a clear vision on how to productize the entire customer-facing journey and elevate the customer experience for these businesses Emitrr is building a go-to solution, Sood said.