John Deere invests in Hello Tractor
Summary
Hello Tractor connects tractor owners with smallholder farmers in Africa and Asia through a farm-equipment-sharing app, which allows farmers to track and manage their fleet, book customers, and access financing options.Hello Tractor was among the first group of companies to participate in John Deeres Startup Collaborator program, launched in 2019 to enhance and deepen Deeres interaction with startup companies whose technology could add value for customers. "John Deere sees this as an opportunity to support Hello Tractors innovative work to provide technologies and solutions to agricultural entrepreneurs in Africa and Asia," said Jason Brantley, Director, Ag & Turf Sales & Marketing Africa and Asia, at John Deere. "Hello Tractor has approximately 25 employees and will continue to operate from its current location in Africa.Deere & Company ( ) is a global leader in the delivery of agricultural, construction, and forestry equipment. We help our customers push the boundaries of whats possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including John Deere Autonomous 8R Tractor, See & Spray, and E-Power Backhoe are just some of the ways we help meet the worlds increasing need for food, shelter, and infrastructure.