Paulig invests in Swedish start-up For Real! Foods | Paulig Group
Summary
By replacing grains and additives with 100% natural ingredients, the result is a unique product which is gluten free, low carb and rich in protein. In addition, the team has several new products in the pipeline so we are very excited to be part of this journey, says Marika King, Head of Pauligs venture arm PINC.For Real! People are changing eating habits and want healthier foods in their lives, including access to nutritious fast foods for busy days, says Maria Borelius, science journalist and best-selling author who is investing alongside her pod cast co-producer Carina Nunstedt, well-known media entrepreneur.PINC led the seed round of EUR 850k. The company was founded 2020 in Sk\xe4rhamn, Sweden and aims to convert traditional, frozen indulgence food products to healthier options by using natural and nutrient dense ingredients. The companys brands are Paulig, Santa Maria, Risenta, Gold&Green, Poco Loco and Liven.