Plant-based meat brand Sudo Foods raises seed funding from Java Capital and others
Summary
Taste, nutrition, cost, convenience, and a deep understanding of the Indian palate are critical success factors. These factors make a strong case for Sudo Foods - they have doubled down on taste and nutrition and their products are centered around the Indian consumer. The product knowledge and sourcing tie-ups that they have gained in a short period of time since launch is impressive! With this fundraise, we intend to invest heavily in marketing and R&D, as well as expanding the team and distribution network.Both founders - Abhinav Chawla and Sadhika Agarwal - are former investment bankers turned entrepreneurs who set up Sudo Foods after they decided to stop eating meat a few years ago, concerned about their carbon footprints and the industrial animal farming industry. Reflecting on the brand ethos, Sudo Foods co-founder Sadhika Agarwal says, Much beyond being a business opportunity, this is a way of life for us.