BONITA Partners with Centric Software® to Level Up Digital Strategy
Summary
BONITA, renowned fashion retailer catering for the over-50s market segment, has selected Centric Software‘s Product Lifecycle Management (PLM). Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals. “Our teams were already familiar with Centric PLM thanks to a system integration with our former parent company Tom Tailor. The ability to combine high-quality items of clothing to create new outfits is at the heart of BONITA fashion and forms the basis for the collections. BONITA has around 500 stores in its core market of Germany, as well as in Austria, Switzerland and the Netherlands, including around 450 of its own branches and around 50 shop-in-shops with selected partners.
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