A College Dropout Raises $1.5M To Empower Service Workers To Become Marketers
Summary
Marketing agencies struggle to find talent to hire for high-turnover roles, and service workers face difficulties up-skilling to succeed in our knowledge-based economy. The Los Angeles-based startup raised $1.5m from Launch Accelerator/Syndicate, Jason Calacanis, Hawke Media Ventures, Soma Capital, Hustle Fund Champion Hill Labs, Transcend Network, John Kobs, Nelson Wang, Saunder Schroeder, Zack Bloom and TikTok stars Josh Richards and Griffin Johnson.Erik Huberman, CEO of Hawke Media, says, We invested in SkillBank for three main reasons. We dont want you to worry about holding your class back or getting bored because you cant move forward.Our new model takes the fellows learning styles into account and lets them decide how they want to use their time with instruction.Daso: How does SkillBank leverage the advantages of self-paced and cohort-based programs in a cohesive, beneficial way for the startups marketing trainees?Vohra: Our curriculum is centered around projects that are due at the end of every unit. If they dont understand something, they can ask their instructor and then immediately put that concept into practice.Daso: With the marketplace that SkillBank facilitates, how did you discover the hiring side as the dominant force?Vohra: At the end of the day, our fellows need to be hireable by these agencies. She has brought a lot of structure to our career services side of the business and has helped our fellows land jobs.Authors Note: This article has been corrected to state that SkillBank is headquartered in Los Angeles, not San Francisco.
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