The Secures Additional Round of Financing
Summary
(June 2, 2021) - The Premier Lacrosse League (PLL) powered by Ticketmaster announced that it has closed an additional round of funding. The new investors will join investors Raine Group, Brett Jefferson Holdings, Creative Artists Agency (CAA), Bolt Ventures, Chernin Group, Harris Blitzer Sports Entertainment, and Blum Capital.With increased viewership and sponsorship sales year-over-year, the PLL completed its second season in 2020, operating a month-long, quarantined tournament in Herriman, UT with zero positive COVID-19 cases. By partnering with industry innovators and leaders such as Arctos, the Krafts, and Joe Tsai we are continuing to put the company in a strategic position to scale and grow the sport, said Co-Founder and CEO Michael Rabil. "We at Arctos are proud to be their partners and look forward to helping them grow and dominate through the next phase of their evolution.Robert Kraft, Founder, Chairman and CEO of the Kraft Group, is an American entrepreneur, investor and philanthropist whose portfolio of businesses and brands range across many verticals, including paper and packaging, sports and entertainment, real estate, venture investing and one of the most valuable sports franchises in the world, the New England Patriots, as well as Major League Soccers New England Revolution.We are proud to invest in the Premier Lacrosse League, said Kraft. In April 2021, the league announced an exclusive streaming partnership with Peacock as part of its robust 3-year media rights deal with NBC Sports Group and NBC Universal.PLL founding investor Joe Tsai said, PLLs momentum in fan engagement and business accomplishments over the last 18 months suggests a promising future for the sport.