Re-Imagining Yasisland.com’s CX to Deliver a Connected Digital Destination

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Dubai, United Arab Emirates, July 20, 2022 --( PR.com )-- Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, has unveiled its new digital experience which puts the customer at the center. The new website delivers a new benchmark in user experience (UX), allowing holidaymakers to search, browse and book personalized and specially curated holiday packages with record-breaking speed. As a result, it delivers personalized, bespoke holiday packages, which can be booked and fulfilled in less than four easy steps.Working closely with the Yas Island team and harnessing the power of Sitecore and TravelBox, Horizontal drastically reduced checkout times and created a click-to-checkout flow that rivals some of the world’s biggest booking engines.Yas Island offers a diverse mix of award-winning leisure and entertainment experiences, including one-of-a-kind theme parks – Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World™ Abu Dhabi – world-class shopping and superb dining, a links golf course, exciting water and motor sports, and spectacular musical, entertainment and family events, in addition to ten leading hotels and over 165 dining experiences. Sitecore delivers personalized, cross-channel experiences by combining customer data, analytics, AI, and marketing automation.All of this was achieved whilst also leveraging Yas Island’s wider platform investment in Sitecore to offer reusable components and infrastructure for speed of deployment and security.“The result is a slick e-commerce experience that takes the complex technical packaging of park tickets, hotels, events, and services and orchestrates the seamless curation of a holiday with the magical simplicity of world-class UX,” said George Smith, Regional Managing Director (MEIA) for Horizontal.About Yas IslandYas Island (www.yasisland.com) is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. More than 4,400 of the worlds leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken and LOréal trust Sitecore to help them deliver the meaningful interactions that win customers for life.

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