Etiya Releases Telaura Suite 6.0 with CPQ and Smart Marketing Management Features
Summary
Istanbul, Turkey, October 28, 2015 --( Telaura Suite 6.0 with CPQ functionality enables personalization, self-service, and self-care of complex CSP offers.Etiya’s Telaura Suite 6.0 provides a smart marketing system that ensures customers’ satisfaction, positive and consistent user experience, and brand loyalty to increase ARPU and operational agility.* Gartner, Magic Quadrant for Integrated Marketing Management, October 27, 2014 Istanbul, Turkey, October 28, 2015 --( PR.com )-- Etiya, the leading Independent Software Vendor of Catalog-Driven BSS/OSS systems, Telco and Social CRM, and Big Data Analytics products, announced today the release of the 6.0 version of its award-winning showcase product Telaura Suite.The CPQ integration into the BSS/OSS platforms enables Communications and Digital Service Providers to ensure its end-customers an enriched brand experience.With advanced features including Product Configurator, Pricing Engine, Quoting System, Proposal and Action Management, Contract & Order Management, Rule/Event-Based Recommendation Engine, Scenario-Flow Editor, Telaura Suite 6.0 increases cross-sell and up-sell opportunities through personalized offers.Etiya’s Telaura Suite 6.0 provides a smart marketing system that ensures customers’ satisfaction, positive and consistent user experience, and brand loyalty to increase ARPU and operational agility.According to Gartner, “We continue to see a lot of tactical buying around areas such as social, campaign management, analytics and MRM, we are also seeing areas of focused integration among executional, operational and analytical processes.