Customer Portfolios Extends Relationship with Portrait Software to Drive Marketing Campaign Success

▤ Summary

The Portrait solution gives our business-savvy analysts the ability to quickly and efficiently develop models in a rapid, highly interactive environment.It will also provide our team and clients the opportunity to access customer information directly, quickly and easily, allowing them to drill down for instant answers, perform their own ad hoc queries and generate their own reports.” “Augie and his team of analysts are marketing services experts and it is rewarding to see the success they have achieved from applying Portrait Customer Analytics across a myriad of marketing applications,” said Mark Smith, executive vice president of Portrait Software.Customer Portfolios, a leading marketing services provider focused on trigger-based marketing and customer analytics, delivers sophisticated modeling and analytics services to its clients which include many of the leading consumer brands: Johnston & Murphy, UNICEF, Dunkin’ Donuts, Baskin Robbins, Teleflora, Subway, National Hockey League, Hat World, the Harpoon Brewery and Moody’s KMV.Customer Portfolios has worked with Portrait Software since 2006 deploying Portrait Customer Analytics (PCA) throughout its marketing services.The customer predictive models, based on 240 attributes (e.g. channel, price points, end use, previous purchases), resulted in a 128% lift in shoe revenue and a 308% lift in accessories revenue over their respective control groups.Self Service AnalyticsCustomer Portfolios also offers Portrait Self Service Analytics, a web-based platform that provides clients with on-demand, direct access to their customer data.It will also provide our team and clients the opportunity to access customer information directly, quickly and easily, allowing them to drill down for instant answers, perform their own ad hoc queries and generate their own reports.”“Augie and his team of analysts are marketing services experts and it is rewarding to see the success they have achieved from applying Portrait Customer Analytics across a myriad of marketing applications,” said Mark Smith, executive vice president of Portrait Software.

▦ Linked Companies

Portrait Software

$100M to $250M